Fashion icon Tommy Hilfiger witnessed the demand for his clothing increase significantly after some of the ’90s’ most popular hip-hop and R&B artists endorsed the brand. From Grand Puba to Snoop Dogg to Aaliyah and Destiny’s Child, many of music’s urban stars were seen clad in apparel emblazoned with the Hilfiger logo.
Hilfiger’s brand and integrity both took a hit after a rumor surfaced in the mid ’90s that he didn’t approve of minorities wearing his clothes. Around a decade after it came to light, Hilfiger appeared on Oprah in 2007 to dispel the rumor.
Hilfiger also touched on how he took $150 and turned it into a prosperous lifestyle brand; the role hip-hop played in his brand’s success; and helping the likes of Russell Simmons and P. Diddy start their own clothing lines.