The Earl Stevens Selections provides consumers with three different flavors to choose from: “Mangoscato” (a mango-flavored Mascato); “Function Red Blend” (a Cabernet and Zinfandel blend); and a “smooth and fruity” Moscato.
The “Mangoscato” retails for $19.99 and has an 18 percent alcohol content. The “Function Red Blend” goes for $14.99. And the ticket on E-40’s original Moscato is $13.99. They all come in 750ml bottles.
“I’m trying to do it in a category of my own,” E-40 said in an interview with BlackEnterprise.com. “I don’t know too many hip-hop artists with their own wine. I wanted to make sure I put my name on there. If they can have wines called Kendall Jackson, why can’t I have Earl Stevens Selections? I’ve been in the beverage business before. I had my own enhanced water, like Vitamin Water, except it was called 40 Water. I’m also the face of a Cognac called Landy Cognac. I get paid by the case of that, but as far as owning something…this Earl Stevens Selections is what I’m doing.”